top of page
The world's
fastest wetsuit
I wasn't kidding. ROKA is the leading triathlon wetsuit in the world for pro athletes. Cycling gear, swimsuits, sunglasses and goggles followed suit. I was there from the very beginning – to establish everything from wetsuit designs to racing in the gear myself.
KATE'S ROLE
"Wear all hats" applies to this one. I created all branding including logo, color, typography and even wetsuit design. I helped build out the very first website experience, art directed photoshoots, executed packaging design, and handfuls of print ads.
bottom of page