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Motivation
is in bloom
Mother's Day is the biggest day of sales at Fitbit. I had the opportunity to pitch a low budget idea to win against a competing agency. This concept improved sales by an exceptional number.
KATE'S ROLE
I concepted, pitched, and executed from start to end.
I art directed the photoshoot, established the campaign look and feel, and helped oversee an outsourced agency for web and social deliverables.
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