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One for One
TOMS was ready for a 2.0. This meant a full website redesign – from new brand identity, social strategy, and shopping experience.
(To be done in 4 weeks).
KATE'S ROLE
My aim for branding 2.0,
was to become the hip older sister of the crafty, cutesy brand that blossomed in 2010. This included logo recreation, typography, color palette, website redesign,
e-commerce experience, and social strategy.
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