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The art of
an email
The beauty is in the details–even in an email. You would be surprised just how much thought goes into a direct mailer for Apple. Product launches, seasonal campaigns, and holidays had the same goal in common: to captivate viewers before the fold.
KATE'S ROLE
I led a team of designers within the email marketing team onsite at Apple. There were daily reviews with stakeholders to create a pixel perfect design.
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