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Make a move
that moves people
Fitbit launched a new smart watch with the line in mind "turn up the color." Inspired by bright hues, this product has a playful feel to it. The tone on tone concept was brought to life in a studio shoot, allowing for the band to pop.
KATE'S ROLE
I concepted and art directed this photoshoot. From model selection, wardrobe and props creation, and color palette backdrops to taking the assets into post and creating the product page.
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